https://ideas.repec.org/a/inm/ormksc/v16y1997i4p338-353.html
Authors. Van den Bulte, C. & Lilien, G. L
Venue. Marketing Science 16(4) , 338–353 — IDEAS/RePEc record with findings summary
How the Institute flags it
established 1 time
https://ideas.repec.org/a/inm/ormksc/v16y1997i4p338-353.html
Authors. Van den Bulte, C. & Lilien, G. L
Venue. Marketing Science 16(4) , 338–353 — IDEAS/RePEc record with findings summary
established 1 time